You don’t need a genius to figure it out – the cloud storage business is dying. So overall, prices and dropping, more space is being given out for free and it’s really easy for other companies to get into this space. Add a little bit of server space, reward users with free space for sharing and maybe throw some security on top and bam, you’re a cloud storage provider. The cherry on top is that its super easy to start a cloud storage company. Then to add to the management of this free space, there are companies all over the place that are making it easy to aggregate all these clouds into one easy-to-access platform (yes, why don’t we just sign up for 10 free Dropbox accounts and hook them all up into one place?). Then you see newer companies like BitCasa completely blowing everyone out and offering 10GB of free space – no catch. SkyDrive is offering 7GB of free space and Dropbox with up to 15GB if you refer your friends. Companies like Google Drive, Box and Cubby are offing 5GB of free space. On top of all this, the free starter plans are offering more and more storage space for consumers. Google Drive announced they’re offering a terabyte of free storage for three years with the purchase of a Chromebook Pixel, BitCasa is offering unlimited free storage for $69/year and Amazon has recently reduced their prices by 25%. Here’s the real deal – there’s a huge war going on in the cloud storage world. But the truth is, the cloud storage industry is a profitless business. Companies like Dropbox have achieved billion dollar valuations for their services. Now we enter a new era where files are being managed, stored and sent in the cloud. A long time ago in a galaxy far, far away… people used filing cabinets to store their documents and files, secretaries were hired to manage these files and search for them through massive amounts of clutter, and photocopies needed to be made in order to fax the files.
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